The first production unit of Ferrari’s debut Luce EV was sold at an RM Sotheby’s auction for $40 million. According to Bloomberg, the sports car bearing Chassis 0 became the most expensive new car ever sold at a public auction.
The sale took place during Monterey Car Week. The $40 million final price broke the previous record for new cars, which was held by the one-off Ferrari Daytona SP3 supercar ($26 million). By comparison, the base price for the production Luce model is around €550,000.
According to the RM Sotheby’s catalog, the first unit was built under the Tailor Made personalization program. The body features a pearlescent finish that shifts from green to purple depending on the light angle, along with exclusive wheels and brake calipers. All proceeds from the sale will go to educational and social projects through the Ferrari Foundation, with delivery to the owner scheduled for the first quarter of 2027.
Contrast Following Design Criticism in May
As Reuters notes, the record sale stands in sharp contrast to how the model was received during its official announcement.
Following its May debut, the design of Maranello’s first electric vehicle faced a wave of criticism, with reviewers comparing the new model’s silhouette to mass-market hatchbacks like the Nissan Leaf. Ferrari shares in Milan subsequently fell over 8% as investors questioned the model’s market prospects.
