Lamborghini Drops Electric Lanzador, Customers Demanded a Real V8

Italian automaker Lamborghini has radically revised its electrification strategy and scrapped plans to produce the Lanzador as a full battery-electric vehicle (BEV). The futuristic Ultra GT crossover coupe, unveiled in 2023 as the brand’s first production EV with over 1,340 hp (1 MW), will instead go into production as a plug-in hybrid (PHEV) with an internal combustion engine.
The main reason for the reversal was a practical boycott by the brand’s key audience.
‘Fast but Emotionless’: Why Customers Rejected the EV

Stefano Cossalter, who heads the Lanzador and Urus lines, admitted in an interview with What Car? that the company saw extremely low interest in the fully electric version during closed-door showings of the running prototype. According to the executive, EVs can deliver massive torque and linear acceleration, but they lack the sound, vibration, and driving drama that supercar buyers are after.
Lamborghini CEO Stephan Winkelmann also stressed that pouring hundreds of millions of euros into luxury EVs without confirmed demand risks becoming an unjustifiably ‘expensive hobby.’
Technical Reset: 4.0-Liter Twin-Turbo V8

The production Lanzador is being reworked for a hybrid architecture. As Car and Driver notes, it is expected to adapt the powertrain from the Urus SE super SUV:
- A 4.0-liter twin-turbo V8 paired with an electric motor;
- Estimated output of 800 to 812 hp (like the Urus SE Performante) or higher;
- All-wheel drive with active torque vectoring, plus the ability to drive silently on electric power for short distances.
Electric Lamborghini Pushed Past 2030
As Wired reports, the company has officially delayed its first pure EV to after 2030. Through the end of this decade, the entire Lamborghini lineup (Revuelto, Temerario, Urus, and Lanzador) will remain exclusively hybrid.
The production hybrid Lanzador is now slated for 2029–2030. Meanwhile, engineering work on batteries, power electronics, and control software will be used to upgrade the hybrid lineup.