From High School Parties to a $27,000 VIP Table: How 21-Year-Old Jack Schwartz Built Ticketing Startup MyPlots to 1 Million Users

At age 14, Los Angeles native Jack Schwartz was hosting paid parties for teenagers while his father stood at the door collecting cash. Seven years later, his platform, MyPlots, has passed 1 million active users, evolving into a full-fledged platform for organizing exclusive parties, concerts, and massive afterparties for global rap stars.

The business began as an attempt to streamline the chaos. While organizing teen parties under the MyPlots brand, Schwartz accepted payments through a mix of Venmo, Zelle, and cash, making it impossible to manage guest lists or prevent fake RSVPs. In January 2025, the team launched its own mobile app featuring electronic ticketing, QR code validation, a CRM system, and marketing analytics.

From High School BMWs to Parties with Playboi Carti and Ibiza

The key to the company’s explosive start was an aggressive expansion into the after-prom market. Leveraging high school influencers, Instagram, and TikTok, the project cultivated an aura of exclusivity around its events. By 2023, the high schooler had earned enough in ticket commissions to buy himself a $50,000 BMW M340i before graduation.

As detailed in a profile by Wired, the startup has since expanded well beyond high school parties:

• Star-studded events: The service has become the exclusive ticketing partner for afterparties hosted by Don Toliver, Playboi Carti, Ken Carson, Destroy Lonely, and Gunna;
• Record checks: At a New York event for artist Don Toliver, general admission tickets sold for $100, while an exclusive VIP table went for $27,500 on the platform.
• Reach: The service runs event series across US cities and hosts parties in Ibiza, processing over $500,000 in monthly payments.

Plans for a $10M Funding Round and a Shift to AI

Until now, MyPlots has been bootstrapped, funded entirely by profits from ticket sales without outside venture capital.

Now, the team is preparing for its first $10 million funding round, opening a permanent headquarters, and launching an in-house talent booking agency. By summer 2027, the startup plans to host its own 10,000-person festival on Santa Monica Beach.

Long term, the 21-year-old entrepreneur doesn’t plan to stay in the nightlife industry forever: Schwartz hopes to sell the company to a strategic buyer and launch his next tech startup in artificial intelligence.